ABOUT TAF
The Arts Family, London (TAF) is a not-for-profit based in London with a focus on emerging South Asian art and artists. TAF was started in March 2021 as a way of providing a platform that is supportive in essence and intended for art professionals around the world to exchange ideas, thoughts and to communicate, especially during the time when everyone was unable to travel due to the global pandemic. In short, we started TAF as an internet-based cross-cultural community of arts professionals including artists, gallerists, writers, collectors and anyone with a strong interest in the visual arts. Since then, the project has grown and is attracting a lot of attention, especially in India when we launched the TAF Emerging Artist Award South Asia in April 2021 for talented artists under the age of 35.
Our vision is to grow an interactive community which is global in nature and supportive of artists, especially those from South Asia who apply for the Award. We don’t set out to represent artists, but we support them in their professional development and in the way we are able to give them exposure to an international market. Another way we are supporting artists is by starting our TAF Education programme. Currently this comprises a new series of live streamed events, TAF TALKS, which we started at the end of 2021.
NEHA JAISWAL
FOUNDER TAF
Neha is an entrepreneur, philanthropist and an art collector based in London. She has more than a decade of experience in London real-estate and Arts.
Her passion for Arts lead her to Sotheby's Institute, London where she worked for nearly three years before completing her MA in Art Business from the Institute. She curated her first art exhibition titled Living Traditions in April 2013 in London with the aim of promoting traditional arts from India.
Neha has served on the advisory board of Fine Art Bourse, an online auction house, growing its business. Neha currently sits on the South Asian Acquisitions Committee (SAAC) at TATE.
Neha lives with her two children and husband in a leafy part of London.
CLAIRE MCCASLIN-BROWN
HEAD OF EDUCATION TAF
Claire is an independent art adviser and curator working with international contemporary artists, galleries and collectors from across the globe.
Claire has previously held leadership roles with Sotheby’s Institute of Art, London where she was the Marketing Director for eight years. She has led the international marketing team in London, Singapore and New York, working closely with leading academics.
Prior to working in the art world, Claire worked as a professional linguist, and as a B2B marketing manager in the management consultancy sector. She has held specialist roles with global consulting firms EY, McKinsey & Company, and Accenture in London and Germany.
Claire holds an MA in Contemporary Art from Sotheby’s Institute Art, a BA (Hons) in Modern Languages from London University and is a Fellow of the Chartered Institute of Marketing.
CATERINA CORNI
TAF CURATOR
Caterina Corni has a master’s degree in Art History and Criticism from the Università Statale di Milano, her thesis was about the contemporary Indian artist Subodh Gupta. She began her career by cooperating with the journal “Flash Art”. At the same time, she worked as curator, and organized temporary exhibitions in Europe, the United States, the United Arab Emirates and in India. Since 2004, her interests have increasingly focused on modern and contemporary Indian art and the study of the relationships and interactions between Western and Oriental art. She has edited catalogues for several monographs and group exhibitions. In 2014, her project on the relationship between Indian artist Jivya Soma Mashe and Israeli artist Michal Rovner, was selected by the Centre Pompidou (Paris) for the XXV anniversary of the exhibition “Magiciens de la Terre”. Caterina Corni is an Associate Professor of Art History at Symbiosis University, Pune and she is currently teaching Modern and contemporary Indian art at Università dell’Insubria. She is also a Member of the Assemblea degli Afferenti at the Centre for Cultural Heritage Studies, Università dell’Insubria.